ceo pop star

furry hyper disco metal

“The PWR UP project is all the things I think are cool smooshed together. Sci-fi magic? Yup. Anime shit? Check. A furry main character? Woof woof.”

— IO Fox

who is io fox

IO Fox is a visionary artist and storyteller building an entire universe around his Furry Hyper Disco Metal sound. His work fuses sci-fi worldbuilding, an honest, endearing personality, and a bold musical direction.

Musically, IO channels the anthemic intensity of J-rock anime openings, the infectious pulse of disco, and the chaotic bite of hyperpop and metal. The result is a hyper-stylized sonic landscape is larger than life and bends the world around it.

IO’s multimedia project PWR UP unfolds as a serialized saga told through music and immersive social media. At its center is the character of IO Fox: a pop-star-scientist-CEO whose inventions blur the line between magic and technology, and whose rise and unraveling becomes a reflection on the cost of ambition.

For IO, performance is worldbuilding and music is lore. Every release and every post expands a living mythos that redefines what pop music can be.